No cheesy stories like “I couldn’t find cool products so I made my own.” Let’s be honest — there are enough cool brands out there. I just wanted to get out of the 9-to-9 corporate grind and create something that feels alive, build something of my own, and have a damn good time doing it.

About Us

Hookaba is a wearable LED lifestyle brand – built for people who love to stand out, light up the night, and live a little louder.

We're not here to sell just "products." We're here to bring energy to your vibe – whether you’re dancing at a concert, hitting a night ride, showing off your look at a party, or just walking into a room and making heads turn.

So, who’s behind all this?

Hi, I'm Gourav Garg – founder of Hookaba.

After slogging it out in the corporate world for 15+ years, building other people’s brands and hitting countless deadlines, I finally decided: enough. I wanted to create something of my own. Something fun. Something bold. Something fun

That’s how Hookaba was born.

What do we make?

From LED bags, glasses, and wristbands to masks and more – our collection is all about LED wearables that blend style, tech, and attitude. Each piece is designed to be functional, futuristic, and fun – for Gen Z, Gen Alpha, and anyone who’s done with boring.

We’re just getting started. And if you’ve read this far, maybe you’re the kind of person we’re building for.

Welcome to the Hookaba tribe. Let’s light it up.